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Электронный каталог: Zhadko, E. A. - Brand management
Zhadko, E. A. - Brand management
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Электронный ресурс
Автор: Zhadko, E. A.
Brand management : учебное пособие
Издательство: УрГЭУ, 2025 г.
ISBN отсутствует
Автор: Zhadko, E. A.
Brand management : учебное пособие
Издательство: УрГЭУ, 2025 г.
ISBN отсутствует
На полку
Электронный ресурс
Zhadko, E. A.
Brand management [Электронный ресурс] : учебное пособие. – Екатеринбург : УрГЭУ, 2025. – 125 с. – Режим доступа : https://e.lanbook.com/book/526921, https://e.lanbook.com/img/cover/book/526921.jpg. – Книга из коллекции УрГЭУ - Экономика и менеджмент. – На рус. яз.
This textbook has been prepared in strict accordance with the federal state educational standard and is a systematized theoretical and methodological material on the discipline «Brand Management», focused on the international business environment. It includes step-by-step instructions for developing branding strategies in international markets, reveals key aspects of brand positioning in the context of business globalization. Each chapter is accompanied by questions for in-depth study of the topic, practical case assignments. A final test for selfassessment of acquired knowledge is given at the end. The textbook is designed specifically for master’s students of the Management program.
339(075.8)
основной = ЭБС Лань
Zhadko, E. A.
Brand management [Электронный ресурс] : учебное пособие. – Екатеринбург : УрГЭУ, 2025. – 125 с. – Режим доступа : https://e.lanbook.com/book/526921, https://e.lanbook.com/img/cover/book/526921.jpg. – Книга из коллекции УрГЭУ - Экономика и менеджмент. – На рус. яз.
This textbook has been prepared in strict accordance with the federal state educational standard and is a systematized theoretical and methodological material on the discipline «Brand Management», focused on the international business environment. It includes step-by-step instructions for developing branding strategies in international markets, reveals key aspects of brand positioning in the context of business globalization. Each chapter is accompanied by questions for in-depth study of the topic, practical case assignments. A final test for selfassessment of acquired knowledge is given at the end. The textbook is designed specifically for master’s students of the Management program.
339(075.8)
основной = ЭБС Лань